Member malls met for networking with retailers and affiliates at the recent GLAM HATTER’s GALA on 29 August 2018. With the theme on “hats”, everyone had a great time, especially winners of the Best Dressed Hat contest ! Click HERE to view the photos gallery
Malaysian malls have gathered a reputation of offering “experiential shopping” where going to the mall is an experience by itself and are well known for their creative marketing campaigns and décor to create the right ambience to entice shoppers. To recognize these innovative efforts, PPK Malaysia organised the inaugural awards in 2016 and buoyed up by the enthusiastic response, continued this year with the same awards to encourage both big and small malls in their marketing campaigns. This year, there were 43 entries from 21 malls all over the country and the winners were announced and presented during our forthcoming PPKM Awards Gala Dinner which was held on 29 August 2018 at One World Hotel, Bandar Utama, Petaling Jaya.
PPK AWARDS 2018 – BEST EXPERIENTIAL MARKETING: WINNING ENTRIES
Category A: (Malls with nett lettable area (NLA) of 500,000 sq ft and below)
Gold – Gamuda Walk (Ringg-it for my school)
Silver – Design Village (Penang’s International Food Festival)
Category B: (Malls with nett lettable area (NLA) of 500,001 sq ft to 999,999 sq ft)
Gold – Imago Shopping Mall, KK (The Odyssey)
Silver – Sunway Putra Mall (Moon Fairies joined in to Illuminate the Lantern Parade)
Category C: Malls with nett lettable area (NLA) of 1,000,000 sq ft and above
Gold – Pavilion KL (CNY Dream Garden of Prosperity)
Silver – 1 Utama (Let’s Jungle Up)
It’s coming to the end of 2018 soon and we are pleased to organize an exciting event for all our member malls to participate, PPK’S AMAZING MALL CHALLENGE which is similar to a treasure hunt but done in participating shopping malls. As mentioned, this will be held as follows:
| Date: | Sunday, 4 November 2018 |
| Time: | 09.30 am to 7.00 pm |
| The Challenge Route:
|
Sunway Putra Mall (Mall 1 – Starting Station) |
| 3 Damansara (Mall 2) | |
| Atria Shopping Gallery (Mall 3) | |
| D Pulze Shopping Centre (Mall 4 – Finish Station) |
We are now calling for entries which will be only open to teams comprising of staff representing their malls.
How to participate:
Prizes:
Due to the logistics involved, PPK’S AMAZING MALL CHALLENGE will be confirmed subject to a minimum participation of 20 teams. So, take up this fun challenge and we look forward to your close participation for a day of excitement and camaraderie to build up the team spirit amongst fellow practitioners from other shopping malls.
For more information, please click HERE to download the programme and the registration form. Interested participants are requested to complete the registration form which must be emailed to us at secretariat@ppkm.org.my on or before Friday 19 October 2018.