WE’RE BACK TO BANGKOK’S SHOPPING MALLS!
As the world’s most visited city, Bangkok remains the evergreen shopping destination in Asia. Our Study Group of 32 participants visited its vibrant malls from 23-26 September 2019 and had a most fruitful trip, traipsing through 10 shopping malls catering to all types of lifestyles and budget – from trendy and funky malls to the high end, upscale fashion and eclectic malls.
We visited pet-friendly malls where pets had their own club and get their own ‘kiddy-rides’ (!) at Central Festival Eastville to the latest world-class mall with an indoor floating market and river park at IconSiam. Other malls in the visit itinerary included Terminal 21 with its themed washrooms, Siam Paragon, Siam Discovery, Siam Center, Central World, Central Embassy, Emquartier and Emporium. Our grateful thanks to the Bangkok malls who hosted us and gave an insightful briefing on what makes the malls tick ..
Do take a look at our thumbnails of Bangkok Malls here.
With the rapid growth of malls in the region, competition amongst malls is keen and all vie to attract shoppers by offering “experiential shopping” and in recognition of our malls’ efforts, the inaugural CASC-PPKM AWARDS 2019 for BEST EXPERIENTIAL MARKETING was organized in conjunction with CASC Conference 2019. The total of 61 entries were shortlisted to 26 finalists, with 2 winners in each category, as well as Certificates of Honourable Mention awarded to outstanding malls.
CONGRATULATIONS TO ALL WINNERS !
CASC-PPKM AWARDS 2019 – BEST EXPERIENTIAL MARKETING – WINNERS
GOLD – Lee Tung Avenue, Hong Kong: The Spirit of Christmas
SILVER – China Hong Kong City, Lee Tung Avenue, Hong Kong: The Moon Rabbit Lumiere
CERTIFICATE OF HONOURABLE MENTION – Intermark Mall, Kuala Lumpur: En’Chanting’ Raya
GOLD – Jing’an Joy City, Shanghai: Sky Ring x Line Friends Limited Love Paradise
GOLD – Sunway Putra Mall, Kuala Lumpur: IN THE WOODS FOR WONDER
CERTIFICATE OF HONOURABLE MENTION – Queensbay Mall, Penang: Enchanted Realm
GOLD – Pavilion Kuala Lumpur: Disney Celebrate The Magic: Dream Christmas
SILVER – Pavilion Kuala Lumpur: Dream Goals
CERTIFICATE OF HONOURABLE MENTION – Kota Kasablanka, Jakarta: The Longest & Tallest Hot Wheels Tracks
|COUNCIL OF ASIAN SHOPPING CENTERS (CASC) CONFERENCE 2019
JW Marriott Kuala Lumpur, 10 – 12 September 2019
We have successfully concluded CASC Conference 2019, the annual regional conference involving industry experts from the Council of Asian Shopping Centers (CASC). PPK Malaysia hosted the conference this year and convey our thanks to all our speakers, sponsors and for the strong participation by members and other delegates as well as the impressive and eye-opening presentations by our well-experienced and eminent speakers from Malaysia, Indonesia, Hong Kong, China, Taiwan, Korea, Thailand and Singapore.
Our Guest of Honour is YB Tuan Muhammad Bakhtiar b Wan Chik, Deputy Minister of Tourism, Arts and Culture who delivered the keynote paper focusing on shopping tourism and with Visit Malaysia Year 2020, we look forward to more tourist arrivals next year as well as bigger returns in the shopping industry.
With the theme ‘The Now and The Future’ – The Mall Story, the conference covered trends and innovations and included several panel discussions covering Future-proofing Retail, Entertainment and F&B, Online Stories and the Shopping Malls’ Journey of Regeneration.
Please click here for pics and Looking forward to CASC Conference 2020 in China !