We are pleased to announce our long haul study trip for 2017 to CHINA, specifically to Beijing and Shenyang. The 8D/6N trip will take place from 15 to 22 October 2017.


China is well known as a shopping paradise and over the past years, malls have been proliferating, with more mall space under construction in a single Chinese city compared to those in Europe. These cities include the 1st, 2nd and even 3rd tier cities and China now has nearly 4,000 shopping malls. In both Beijing and Shenyang (a Tier 2 city), the shopping malls’ merchandise mix ranges from super high end, branded boutiques to the mass brands. Most malls have their own unique selling points(USP) and may specialize in entertainment, lifestyle and flamboyant mall designs etc.


We hope to visit several of exciting malls such as the APM, Capitaland Mall (Xizhimen), China World Mall, Chaoyang Joy City, Seasons Place, Parkview Green Fangcaodi, Xidan Joy City, Zhongliang Joy City Mall, MixC Shopping Mall, Forum 66, Star Mall Shenyang Plaza, and Happy Family Mall and focus on their building design and layouts, and to learn about their marketing events etc.


Kindly note that the entire trip will only be confirmed subject to the required minimum no. of participants and/or flight/hotel availability etc. and on a first-come-first-served basis. We shall keep you posted in due course of further confirmed details concerning the detailed itinerary etc. Kindly also be informed that the organizer reserves the right to revise details of the Study Trip (including departure dates and flight carriers) subject to availability and solely at our discretion.


In the meantime, Interested participants may contact our secretariat at Tel: 03-7727 6202 for further information.