Malaysian malls have gathered a reputation of offering “experiential shopping” where going to the mall is an experience by itself and are well known for their creative marketing campaigns and décor to create the right ambience to entice shoppers. To recognize these innovative efforts, PPK Malaysia organised the inaugural awards in 2016 and buoyed up by the enthusiastic response, continued this year with the same awards to encourage both big and small malls in their marketing campaigns. This year, there were 43 entries from 21 malls all over the country and the winners were announced and presented during our forthcoming PPKM Awards Gala Dinner which was held on 29 August 2018 at One World Hotel, Bandar Utama, Petaling Jaya.
PPK AWARDS 2018 – BEST EXPERIENTIAL MARKETING: WINNING ENTRIES
Category A: (Malls with nett lettable area (NLA) of 500,000 sq ft and below)
Gold – Gamuda Walk (Ringg-it for my school)
Silver – Design Village (Penang’s International Food Festival)
Category B: (Malls with nett lettable area (NLA) of 500,001 sq ft to 999,999 sq ft)
Gold – Imago Shopping Mall, KK (The Odyssey)
Silver – Sunway Putra Mall (Moon Fairies joined in to Illuminate the Lantern Parade)
Category C: Malls with nett lettable area (NLA) of 1,000,000 sq ft and above
Gold – Pavilion KL (CNY Dream Garden of Prosperity)
Silver – 1 Utama (Let’s Jungle Up)
