The first Study Trip for 2013 took a closer look at shopping malls in Bangkok- in terms of building layouts, interior design retailer interaction and tourism marketing to further enhance the shopping industry. 77 participants from Malaysian malls and developers visited 10 malls Terminal 21, The Emporium Shopping Complex, MBK, Siam Paragon, Siam Discovery, Siam Centre, Central World, Platinum Fashion Mall, K Village and Mega Bangna. These malls were selected for their unique characteristics and history and ranged from mega-sized regional centres to neighbourhood community malls. Participants found the city malls very creative with their mall concourse and retail window displays as well as funky interior decor for business outlets; even at the neighbourhood malls, they had unique amenities to ensure regular patrons.