Bangkok: 8-11 March And 14-17 June 2017
PPKM organised its first Study Tour for 2017 from 8-11 March to Bangkok, Thailand which attracted 40 participants from 14 of our local shopping malls. The four-day tour saw visits to 11 malls, including three suburban malls.
The malls in the central business district visited were Terminal 21, Central Embassy, Central World, Emporium, Emquartier, Siam Paragon, Siam Center and Siam Discovery while the suburban malls comprised Asiatique, Central Festival Eastville and Gateway Ekamai.
It was a very successful trip with the participants gaining valuable insights from the comprehensive briefings and walk-about tours conducted by the malls’ marketing and customer services personnel. This led PPKM to organise another similar study tour with 35 participants to Bangkok from 14- 17 June but this time, the malls include the newly opened Show DC Mall.
Our basis of selecting the malls to visit are based on their concepts, designs and unique attractions, the very attributes to their success and popularity.
Participants shared that “overall study trip is beneficial and relevant to our Malaysia market” and they “learnt more than expected”.