Our Awards got off with a flying start this year with not one but two groups for the Best Experiential Marketing (BEM) and the inaugural Top Sustainability Practices (TSP) Awards.
At PPKM, we are keen to recognise the best efforts of our member malls to make shopping not only merely retail therapy but also a whole experience by itself, starting from creation of the mall ambience, especially during festive seasons, right up to offering celebratory discounts, community programmes and more.
We have been organising the BEM Awards annually since 2016 – save for the hiatus during the pandemic years – and it has been gradually attracting increasing interest and entries. This time around, the BEM Awards garnered 61 submissions from 41 malls over three categories as follows:
- Category A: Malls with net lettable area (NLA) of 500,000 sq ft and below
- Category B: Malls with NLA of 500,001 sq ft to 999,999 sq ft
- Category C: Malls with NLA of 1,000,000 sq ft and above
One up this year is the Top Sustainability Practices Awards whereby we are encouraging our member malls to advocate and support best efforts towards Environment, Social and Governance (ESG) principles as well as Sustainable Development Goals (SDG). Some malls have already started on this journey and we are keen to acknowledge these worthy efforts and encourage more malls to emulate them so that we can all be mindful of the environment now for our future generations. These inaugural Awards received 17 entries from 13 malls.
The online judging for both Awards were carried out by industry practitioners, comprising both local and international experts with keen competition from malls within and outside the Klang Valley and high standards for all finalist submissions. The Awards were given away by Datuk (Dr) Yasmin Mahmood, Chairman of Malaysian Tourism Promotion Board who represented the Guest of Honour at our 40th Anniversary Gala Dinner, Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture.
CONGRATULATIONS to all winners and thank you to all participants for your imagination, inspiration and innovation and commitment towards our sustainable future together.
We are pleased to append hereunder the winning submissions for your review.
BEST EXPERIENTIAL MARKETING WINNERS
Category A: Net lettable area of 500,000 sq ft and below
PLATINUM WINNER
ANGSANA JOHOR BAHRU MALL
Unity in Diversity
GOLD WINNER
DA MEN MALL
Dragon Odyssey
SILVER WINNER
IPC SHOPPING CENTRE
Little Eco Heroes Awards
Category B: Net lettable area of 500,001 to 999,999 sq ft
PLATINUM WINNER
SUNWAY VELOCITY MALL
My Christmas Story 2023 – One Fabric at a Time
GOLD WINNER
SUNWAY CARNIVAL MALL
Fostering A Love for Reading with Le Petit Prince
SILVER WINNER
SUNGEI WANG PLAZA
Fun Under the Moon Lantern Parade 2023
Category C: Net lettable area of 1,000,000 sq ft and above
PLATINUM WINNER
PAVILION KUALA LUMPUR
Chinese New Year 2024 – Dragon Dynasty
PLATINUM WINNER
SURIA KLCC
Self Care & Arty Inflatable Experience Campaign 2023
GOLD WINNER
PAVILION BUKIT JALIL
Big Prosperity Celebration
Judges’ Special Award
THE EXCHANGE TRX
TRX EATS – A Celebration of the Best Gastronomic & Entertainment Experiences
TOP SUSTAINABILITY PRACTICES WINNERS
Category A: Net lettable area of 500,000 sq ft and below
PLATINUM WINNER
ANGSANA JOHOR BAHRU MALL
UDA Cares!
GOLD WINNER
AEON ALPHA ANGLE
Nurture the Green for Future
SILVER WINNER
SUNWAY BIG BOX
Driving Energy Efficiency Through Solar and EV Infrastructure in Johor
Category B: Net lettable area of 500,001 to 999,999 sq ft
PLATINUM WINNER
SUNWAY VELOCITY MALL
A Journey Towards Net Zero Emission
GOLD WINNER
SUNWAY CARNIVAL MALL
Empowering Communities for Sustainable Growth
Category C: Net lettable area of 1,000,000 sq ft and above
PLATINUM WINNER
1 UTAMA SHOPPING CENTRE
1st Green Mall in Malaysia
GOLD WINNER
MyTOWN SHOPPING CENTRE
Sustainability is Our Responsibility
SILVER WINNER
SUNWAY PYRAMID
SCAN (Sustainability Collaboration Alliance Network) & REX (Retail Extended Learning)
